[业主交流] 美标品牌卫浴

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发表于 2016-2-26 08:28 | 显示全部楼层 |阅读模式
风格,因你而现(Your Style, Your Way)
—— 美标品牌内涵诠释
Brand Proposition 品牌主张
作为全球领先的卫浴产品生产商,美标以“风格,因你而现”Your Style, Your Way)表达着自己全新的品牌主张。以人性化的设计理念,运用领先科技,将独特的设计完美融合身心舒适的康体理念绿色环保,创造和谐完美的卫浴环境。同时倡导自由混搭,注重产品细节和浴室整体设计效果,力求缔造符合每个消费者独特生活方式的卫浴空间。这里的“风格”不仅仅指的是“设计风格”,更讲求的是一种生活方式。
American Standard - a world leading provider of bathroom products, expresses the new brand proposition - Your Style, Your Way, which stands for that American Standard allows consumers to express their own style by choosing exclusive designs reflecting their personality for a beautiful and harmonious bathroom environment. The company provides leading trend designs and combines them with the latest technologies for the comfort of the body and the mind. The bathroom collections allow consumers to mix & match the designs and create an amazing and personalized environment that reflects their own style. The style stands for not only the design style but also a kind of lifestyle.
Style 风格
美标携手众多国际知名设计大师如Ronen JosephFranco BertoliTomas FieglAchim Pohl等,雕琢经典,创新设计,以各具风格的卫浴产品,荣获红点设计大奖和IF产品设计大奖等国际大奖无数满足不同消费者的品位和生活方式。高端产品IDS系列代表自然Natural)、清新Clear)、灵动Dynamic3种不同个性风格结合建筑及雕塑设计风格的Ventuno套间系列专为国际都市精英打造以及表现年轻时尚、自由混搭个性的Active & Activa系列;这些产品系列无一不诠释着美标的品牌理想。
American Standard works with many internationally renowned designers such as Ronen Joseph, Franco Bertoli, Tomas Fiegl, and Achim Pohl, bringing consumers a personalized bathing experience that meets their unique taste and lifestyle with its classic and innovative design. These stylish products have won numerous grand awards such as “RedDot” and “IF”. Premium IDS series include three styles: Natural, Clear and Dynamic; Integrated with architectural and sculptural design concept, the Ventuno Suite is produced for the cosmopolitan elite; Active & Activa Collection is young and fashionable with the concept of “Mix & Match”; Integrated with both fashion and classic elements, these are all representatives of the brand philosophy.
Comfort 舒适
健康与舒适,是如今每个现代都市人对生活的要求。美标以领先科技和设计水平打造出的卫浴经典,带给消费者身心合一,无限愉悦的极致舒适体验和享受。例如,以先进科技带来极致舒适淋浴体验的Soft Tray能完美贴合人体曲线的软体浴缸Soft Tub),带来愉悦的沐浴体验并有多重选择的沐浴花洒,以及一体式智座厕和电子洁身器等,让消费者在融入美标卫浴世界的时刻,是身体无限舒展的时刻,是身心彻底放松、充满愉悦的时刻。
Health and comfort is demanded by everyone today. American Standard uses leading technology and design innovations to create bathing products bringing "Comfort of Body & Mind". Like the Soft Tray bringing the extreme comfort of shower experience with the advanced technology, the Soft Tub providing the perfect match for the body’s natural curve, a variety of shower heads that releases pressure, and the e-bidet integrated intelligent toilet, EuroZEN for maximum hygiene and comfort. An American Standard bathroom experience will enable you to find a moment for the body to unfold, and the mind to completely relax and enjoy.
Green 绿色环保
美标始终致力于将绿色环保融入生活”。凭借自己雄厚的技术研发实力和绿色环保理念,为消费者展现了绿色环保和科技美学的魅力。Click technology(双档节水技术)、Sensor technology(感应技术)、4.8升虹吸式节水座厕1升小便斗、循环材料等等绿色环保技术和产品,高度写意了绿色环保主题,并成为高雅设计和高品质卫浴永恒的经典。
American Standard has always been committed to the environment. With strong R&D capability and green philosophy, American Standard combines water saving technology and high-tech aesthetics. The green technologies and products such as click technology for faucets (water-saving), sensor technology, 4.8 liters siphonic water-saving toilet and 1 liter urinal, recycling materials, etc. all demonstrate our mission to environmental protection, and become the eternal classic works of elegant design and high quality bathroom products.
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